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Today, there are nearly 2 billion websites online in the world when there was no website and this number is still growing. 77% of VSE & SME companies now have a website compared to 66% in 2020. Only 14% of SMEs surveyed consider the lack of budget as a brake.
The three main reasons why French companies do not have a website are related to :
- 40%: lack of technical knowledge,
- to 20%: the fact that they prefer to use social networks instead of a website & finally
- to 20%: to the fact that they consider that it is not relevant for their sector of activity.
Faced with the ultra competition that this indispensable communication medium represents, defining a digital strategy becomes more than necessary & vital to perpetuate your project & develop your turnover.
1. BECAUSE IT IS NOT INDEXED IN SEARCH ENGINES
As a reminder, the indexing of a site or a web page refers to the process by which a robot of a search engine (Google or other) will browse, analyze, list and rank the pages of a site before displaying them in a result page.
This action is not automatic, it happens very often that we have to do it ourselves.
In short, it is about informing the search engines that your site exists.
2. YOU HAVE NOT IMPLEMENTED A SEO STRATEGY ADAPTED TO YOUR PROJECT
Writing texts and adding images is one thing! However, adding the right keywords according to your target, niche, positioning, geographical area ... is another.
Also, it happens 95% of the time that images & videos are not referenced.
3. YOU DID NOT USE THE RIGHT WORDS IN THE
meta title which is an HTML tag corresponding to the title of your web page & which is used by search engines to understand the content of your page.
meta description which is the description of your pages & which is one of the fundamental elements of the referencing of a website.
header tags which are the titles of your message. They exist in a hierarchy from H1 to H6.
4. YOUR SITE IS INACTIVE!
The search engines (Google) have heard about your activity, but you never publish anything on it, so they think that you must have stopped your activity...
This is why it is strongly recommended to constantly update your website. An active site for Google = you go up in searches. In addition to making updates very regularly.
5. YOUR SITE IS THIN ON INFORMATION.
It happens very often that we come across websites without any information, thin that presents only products or some services with very little information.
Of course, users are not fond of pâté ^^, but it is necessary that search engines understand perfectly what you propose otherwise your website will be forgotten !
6. YOUR WEBSITE IS NOT RESPONSIVE.
Google has clearly emphasized the fact that sites that are not responsive, i.e. that are neither intuitive nor adapted to tablet & mobile versions, will be trapped.
The algorithm that detects the implementation of this recommendation is "Google Mobile Firendly".
Thus, being visible on mobile search engines and ensuring to appear in mobile results pages can increase your traffic by more than 51%.
7. THE DESIGN OF YOUR WEBSITE IS A TURN-OFF.
If users are disappointed by the appearance of your site, or by its content, and return too quickly to the search results page before going to the page of one of your competitors, your ranking will drop.
On the contrary, if your site's design encourages visitors to stare at it longer, or even share it, Google will also measure this data... and reward you by helping you get to the top of the search pages.
8. YOUR WEBSITE'S LOADING SPEED.
In 2017, Google announced that it would place even more emphasis on page speed, incorporating that of mobile sites to rank on its "mobile-first" results pages.
This is actually the time a visitor has to wait until your page is fully loaded. On average, a page for an e-commerce site takes 7 seconds to load, while the ideal loading time is about 3 seconds or less. These numbers differ depending on the type of business.
Google knows that consumers want quick access to information, products and services. Therefore, it rewards websites that load quickly.
9. THE USABILITY AND USER EXPERIENCE HAVE BEEN SLOPPY.
The user experience [UE] & the user interface [UI] must not be neglected. These 2 elements are essential & inseparable.
While the UX aims at the quality of interactions between your site and your visitors, the UI determines the visual identity of your company, its editorial charter or its graphic design.
If your site does not offer a satisfactory user experience, the Internet user will not hesitate to turn back and go to a competitor's site.
If you are looking for a web design agency, don't hesitate to take an appointment right here to talk to us about your project & get 30 minutes of free expertise.
ON YOUR MARKS, GET SET, TRIUMPH !
Nassima.
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