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Huguette, founder of Synestesia, an online store of natural candles, French handmade candles scented with soy wax, called on our agency to improve its SEO & to carry out a redesign.
Without further ado, here is her portrait & how we were able to respond to her issues.
1. SEO
The natural referencing aims to improve the positioning of your website in the pages of results of search engines and increase your visibility. With a good referencing, your website will appear in the first pages of search engines. To do this, you need to implement a strategy that allows you to target the right long tail keywords which are search queries that have a low volume of searches per month. They tend to be longer and more specific than generic keywords (head) and therefore have a higher conversion rate. The idea is to both review the content of the site as well as multiple elements to lay a solid foundation:
1/ Check the meta Tags & links of the pages,
2/ Checking meta in the header
2/ Adding your legal notices [privacy policy, terms of use...]
3/ Indexing all your pages in Google,
4/ Referencing of all images & vector images,
5/ Creation of the favicon,
6/ Creation of the image for sharing on social networks,
7/ Validation & verification of your SEO plan with Wix SEO
8/ Indexing of the site in Google and/or Bing
9/ Installation of cookies
10/ Creation or modification of the Google my Business file.
2. REWORK
Who says referencing, says redesign. With us & for us one does not go without the other because the architecture, the design, the UX [user experience], the UI [user interface], the ergonomics, responsive, the loading speed of your site are elements taken into account by Google.
Thus, a redesign will allow you to become "mobile-friendly", in other words compatible with mobile devices. It allows to optimize the natural referencing of your website! On average, it is advisable to redesign your website every 1 year, 1 year and a half to follow the new trends and not to lose place in search engines. Moreover, redoing your website allows your visitors to enjoy a new visual. The action is the same as for a store window.
3. HUGUETTE'S INTERVIEW
1. How did you get the idea to create your ethical products/services? Tell us briefly about your story.
"I created my company 5 years ago, I came to scented candles thanks to my olfactory capacities a little out of the ordinary associated with my passion for scents, creation and candles. I immediately wanted a healthier product without kerosene and refillable containers in an ecological concern. I take great care in the choice of fragrances, I look for original and subtle scents. I create some fragrances myself. The quality of my products remains my priority. "
2. How do these values make sense to you?
"A healthier candle, the reuse of containers in an ecological concern and the respect of the customers. "
3. On what criteria did you choose our agency?
"I chose to work with you because of your reactivity and the contact went well. "
4. Could you explain how our collaboration has benefited you?
"My site has gained in clarity and modernity. "
5. What did you think of our collaboration ?
"Excellent work done on my site by Nassima, speed, efficiency and simplicity characterize this agency. "
If you are looking for an ethical Web Agency in Toulouse, don't hesitate to make an appointment here to talk to us about your project & get 30 minutes of free expertise.
ON YOUR MARKS, GET SET, TRIUMPH !
Nassima.
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